Japanese Matcha has taken the world by storm and it is now an essential option for any tea retailer or tea shop to have on its list. But what exactly is it about matcha that has made it suddenly so popular? Perhaps it boils down to four things: flavour, convenience, possible health benefits and mysticism.
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The Magic of Japanese Matcha Tea

First, the taste. Japanese matcha tea has a lovely mellow flavour without the bitter note that some people find challenging with other digestive teas. That makes it ideal for any time of day, from the breakfast pick-me-up through mid-morning and afternoon breaks to evenings when it can help to gently unwind.

Second, the ease of use. Japanese matcha tea comes in powder form, so you put some in a cup or pot of hot water and it's ready instantly. While other teas may get there quite quickly, many people like to allow them to brew for maximum flavour. With matcha, it's there right away.

Third, the possible health benefits. Matcha is high in antioxidants, with the fact that it is pulverized (powdered), increasing the concentrations of the beneficial components. It is grown mainly in the shade, which boosts its chlorophyll and amino acids content. It may help protect the liver, promote heart health, improve brain function and even potentially help with cancer prevention.

Fourth, the mystical side. While most of us don't know too much about Japanese tea ceremonies, we do get a sense of tranquillity and inspiration when we think of them. If an afternoon matcha-break can give us just a little of that in this hectic world, that's got to be good.

Where Can I Learn More about Japanese Matcha Tea?

As with anything these days, you can pick up a lot of information online. We at Teavision have extensive knowledge of tea online in general and we are always happy to share that knowledge, so if you have any questions, please fire away. You can fill in our online form or call us reagarding cinnamon cassia - we're here to help.
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Organic Japanese Matcha (Ceremonial)

Handpicked O-Koicha-grade. This is our finest quality, O-Koicha-grade Japanese matcha. Handpicked in Nishio by venerable Japanese tea masters. It’s perfect for tea ceremonies and very special occasions. You can always spot proper Japanese matcha: the green should be luminous and vibrant, the texture silky and smooth, and the liquor should ping and zip around the palate. Japanese matcha is sweet and savoury, with a hefty whomp of umami, and very...

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Drink within 3 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackaging:\u003c\/strong\u003e Our Organic Japanese Ceremonial Matcha is delivered in sealed, air-tight pouches.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Store below 18ºC in a dry place, out of light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuality Control:\u003c\/strong\u003e Teavision has implemented a very high standard of quality control through its HACCP and ACO accredited facilities to preserve the integrity of all products.\u003c\/p\u003e"}

$224.00 $13.78 ( $13.78 per kg )

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Organic Japanese Matcha (Culinary)

Organically harvested in Autumn. Matcha is a fine powdered green tea commonly used in sadou (the tea ceremony). The young tea leaves are shaded from direct sunlight and steamed in the same way as for gyokuro, then turned into tencha (non-ground leaves) by drying without rolling, and finally ground in a stone mill. Its elegant aroma and concentrated sweetness make matcha a sheer pleasure to drink, and as the powder...

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Matcha is perfect for drawing out the flavors of Japanese confectionery and cuisine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe matcha comes from a farm that have their gardens planted at an altitude of 200-300 meters (656-984 feet.)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGrade:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Certified organic Japanese Matcha tea\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma: \u003c\/strong\u003eUmami marine and vegetal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eServing suggestion:\u003c\/strong\u003e Sift 1\/2 teaspoon into a cup (250ml) with hot water (70-80ºC). Whisk or stir until a rich foam develops. 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$95.20 ( $95.20 per kg )

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