Japanese Matcha has taken the world by storm and it is now an essential option for any tea retailer or tea shop to have on its list. But what exactly is it about matcha that has made it suddenly so popular? Perhaps it boils down to four things: flavour, convenience, possible health benefits and mysticism.
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The Magic of Japanese Matcha Tea
First, the taste. Japanese matcha tea has a lovely mellow flavour without the bitter note that some people find challenging with other digestive teas. That makes it ideal for any time of day, from the breakfast pick-me-up through mid-morning and afternoon breaks to evenings when it can help to gently unwind.
Second, the ease of use. Japanese matcha tea comes in powder form, so you put some in a cup or pot of hot water and it's ready instantly. While other teas may get there quite quickly, many people like to allow them to brew for maximum flavour. With matcha, it's there right away.
Third, the possible health benefits. Matcha is high in antioxidants, with the fact that it is pulverized (powdered), increasing the concentrations of the beneficial components. It is grown mainly in the shade, which boosts its chlorophyll and amino acids content. It may help protect the liver, promote heart health, improve brain function and even potentially help with cancer prevention.
Fourth, the mystical side. While most of us don't know too much about Japanese tea ceremonies, we do get a sense of tranquillity and inspiration when we think of them. If an afternoon matcha-break can give us just a little of that in this hectic world, that's got to be good.
Where Can I Learn More about Japanese Matcha Tea?
As with anything these days, you can pick up a lot of information online. We at Teavision have extensive knowledge of tea online in general and we are always happy to share that knowledge, so if you have any questions, please fire away. You can fill in our online form or call us reagarding cinnamon cassia - we're here to help.
Bulk Matcha Tea – Wholesale FAQ
Who Buys Matcha in Bulk?
Our wholesale matcha is trusted by a variety of businesses across Australia and beyond. Some of the most popular sectors include:
- Cafés and Coffee Shops – serving vibrant matcha lattes, iced drinks, and modern twists on classics.
- Juice Bars & Smoothie Chains – adding matcha for its colour, flavour, and natural energy boost.
- Restaurants & Bakeries – creating everything from matcha cheesecakes and pastries to sauces and dressings.
- Wellness Brands & Retailers – stocking matcha as a must-have antioxidant-rich superfood.
- Hotels, Resorts & Retreats – offering guests premium matcha teas as part of a wellness experience.
- Food & Supplement Manufacturers – using culinary-grade matcha in protein bars, powders, and functional blends.
If your business is in food, beverage, wellness, or hospitality, wholesale matcha can help you delight customers while tapping into one of the world's fastest-growing health trends.
Why Should My Business Buy Matcha Wholesale?
- Better Margins, Better Value – Buying in bulk means lower costs per serve, giving you the flexibility to price competitively while boosting profitability.
- Consistency You Can Count On – With wholesale supply, you can rely on the same great quality, colour, and flavour profile every time, ensuring customer satisfaction across your menu or product range.
- The Right Grade for Every Use – From ceremonial matcha for premium teas to culinary blends for baking or smoothies, wholesale orders allow you to choose exactly what suits your business needs.
What Grades of Matcha Are Available?
Grade |
Typical Use |
Ceremonial |
Traditional preparation, premium lattes, and specialty drinks |
Culinary |
Smoothies, baking, desserts, savoury recipes |
Barista/Blend |
High-volume use for cafés, flavoured drinks, and mixed beverages |
Custom Blends |
Tailored solutions created exclusively for your brand |
Having access to multiple grades ensures you can offer your customers a versatile range of products, from high-end rituals to everyday favourites.
What Should I Look for in a Wholesale Matcha Supplier?
- Quality & Certification – Bright green colour, smooth texture, and organic or lab-tested assurance.
- Protective Packaging – Matcha is delicate; airtight, light-resistant packaging is essential to maintain freshness.
- Reliable Supply – A partner who can deliver consistently, even during busy seasons or periods of high demand.
- Private Label Options – The ability to package and brand matcha under your own label, creating unique offerings for your business.
Teavision provides all of these – and more – to ensure your business has a competitive edge.
How Should Businesses Store Bulk Matcha?
Keep matcha in airtight, opaque packaging in a cool, dry place away from sunlight and humidity. Stored correctly, it retains its vibrant colour and health benefits, keeping your products or menu items consistent and fresh.
Are There Supply Challenges to Consider?
Matcha has become a global phenomenon, with demand continuing to rise. This popularity can sometimes lead to price fluctuations and limited supply. By partnering with Teavision, you gain a reliable, long-term supply chain to keep your business running smoothly without disruptions.
What Support Does Teavision Provide for Wholesale Buyers?
When you work with us, you're not just buying matcha – you're partnering with a supplier that cares about your success. Wholesale clients enjoy:
- Flexible Order Sizes – from smaller trial volumes to large-scale shipments.
- Packaging Choices – bulk supply, retail-ready packs, or fully customised private-label options.
- Consistent, Premium Quality – sourced directly from trusted growers in Japan.
- Expert Guidance – advice on matcha grades, preparation, and training to support your staff.
- Custom Blend Development – tailored formulations that align with your brand vision.
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Organic Japanese Matcha (Ceremonial)
Handpicked O-Koicha-grade…and organic! This is our finest quality, O-Koicha-grade Japanese matcha, handpicked in Nishio by venerable Japanese tea masters. It’s perfect for tea ceremonies and very special occasions. You can always spot proper Japanese matcha: the green should be vibrant, the texture silky and smooth, and the liquor should ping and zip around the palate. Do not confuse conventional Japanese matcha with organic matcha, as they have distinctive flavours. While...
$12.30 ( $12.30 per kg )