Private Label Tea in Australia – A Complete Guide for New Brands

As the tea market grows, one of the ways to stand out from the crowd is to create your own private label blend. This can be a new business venture or an add-on to an existing catering company. A private blend lets you create a signature taste for your customers which can impress them and help them remember you and your brand. You could serve the tea in your café and/or sell it in small batches so people can take home the perfect warming cup.

If this is something that might work for you, this guide will tell you everything you need to know.

Before you Start

As with any new business or venture, it's essential to do your research before you get going. If you're starting this as an entirely new company, you'll of course need to ensure there is a market in your area for quality teas and what promotions you could apply to attract custom.

If you're going to be selling the new blend in a café, you could simply ask your customers what their ideal flavours would be or spot what flavour profiles you sell the most of. While you want to create something new and exciting, it's best to know what tastes or health benefits your customers already enjoy so your new blend is an easy sell.

What to Expect From the Process

The best part about private label tea making is that you don't need to have any experience or invest in costly production facilities. Many existing tea manufacturers offer private label tea services where they will work with you. They can advise on good combinations, source, produce, and often even package the tea for you. This keeps initial costs lower and means you can get your product out much faster than if you had to set up a manufacturing process.

All you need to do is bring your imagination and ideas to get the collaboration started. You can expect the process to follow these steps:

1. Choose Base Teas: You'll have a range of options depending on the taste profile you're trying to create and whether you want caffeine or not. Expect to be offered black, green, herbal and fruit options.
2. Refine Your Blend: You'll work with the tea manufacturer to add elements to your blend to get the right taste or health effect you're looking for. The producer may have existing blends you can use as a starting point and change accordingly, or you can create something entirely new. You could go traditional with a twist or create something bold like a blend inspired by your favourite cocktail.
3. Design Your Packaging: The tea manufacturer you partner with will give you advice on the best packaging materials and then you can be creative. Your ideal packaging should feature your business logo prominently and clear information on the blend and what makes it unique. If you're starting a new business with this, come up with a logo and brand name that reflects your company values. If this is a side venture, using your existing logo ensures brand recognition. You should be able to experiment in software or see samples to try out different colours and fonts until you find one that feels right.
4. Finalise and Quality Check: You should get samples to taste and check before you sign off, and the full production begins. The manufacturer you're working with will follow quality control measures to ensure each bag is just right. There may be a minimum order value but hopefully you'll be back for more before you know it.

How to Find a Good Partner for This Exciting Journey

The global tea market is not going anywhere and has continued to grow despite increasing production and suppliers. Creating your own blend is a way to stand out among an increasing number of competitors, build brand recognition and loyalty, and also have fun being creative.

From your end, ensuring you provide quality customer service and have a strong social media presence to get customers interested and engaged will help boost your private tea label business. It's equally important that you pick the right tea manufacturer to help guide you in this new venture.

The most important aspect to consider is the quality of their tea. You can create the most exciting blend but if the base ingredients aren't good then you'll end up with a disappointing product. A good manufacturer should happily display their credentials and explain where they source their tea from. They should also be happy to supply a few tasters so you can ensure the taste and aroma meet your needs.

If you're looking to make an organic blend, ensure the manufacturer has shown you that they have an ACO label as that means their supply chain has been monitored, and all appropriate organic procedures have been followed.

Finally, look for a company who proudly talk about how many blends they've made or how many businesses like yours they've worked with. Especially if you're new to this, you'll need a guiding hand and a quality product to hit the ground running and previous success is the best indicator of this.

At Teavision, we meet all the criteria we've laid out here, and we'd love to add your blend to the long list of those we've created. Read more about our blending services here.

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